We’re experts at printing and installing outdoor advertising hoardings for the property and construction sector. for the last 30 years we’ve gathered a wealth of knowledge to answer just about every questions that people have asked along the way! So to help you out, we’ve collated and answered your frequently asked questions in this advertising hoardings FAQ!
We see hoardings every single day. They fade into the background on our morning commute. They serve as the backdrop to our lunch time walks. Steel hoarding panels mask unsightly building works and keep us safe from the construction works going on behind their panels. Consequently, whether made from painted wooden boards or high-quality printed free standing panels, they are an essential part of construction works. In addition, marketers are starting to see the huge advertising potential of these wide-format printed panels. Hoardings have the power to position products infront of viewers in a non-intrusive manner. Consequently, we’re known as the hoarding experts here at Octink.
Simple backdrop or vibrant advertising space?
We see hoardings everywhere, every day! They frame our morning commute. They are the backdrop to our lunch time walks. Their purpose is to mask unsightly building works and keep the public safe from the building work going on beyond. In short, they’re an essential part of development works.
The huge site hoardings you see running around new developments present us with a perfect opportunity for demonstrating the power of great large format digital design and print, as long as the hoarding structure is well-prepared and built to last. At Octink we have, over the last 10 years, worked on many of the stand-out retail and residential hoarding schemes created in London, Birmingham, Bristol and Manchester.Octink has developed a hoarding specification which hoarding contractors should aim towards (available upon request). These specifications provide the necessary ingredients for a perfect canvas on which to display a successful advertising campaign. There is however a structural hurdle to overcome before starting a hoarding project. New developments often take place in exposed, and sometimes remote, locations and the resulting implications from wind damage are huge, including structural damage and loss, with possible injuries to members of the public. Periodic maintenance addressing structural integrity, as well as cosmetic appearance, is, therefore, a vital for any company seeking to achieve creative impact in the safest and most responsible way. Sites are expected to run all prospective advertising hoarding details past the temporary works engineer to ensure that the final specification matches the location.Advertising hoardings will potentially be on display for months with thousands of prospective clients passing by and the power of a great hoarding design complementing a scheme is not to be underestimated. It is worth spending time when designing a site hoarding as this is normally the largest piece of marketing material you will produce during a campaign. Your audience will not stand and read a long essay about the site or advert, so short snappy copy broken up with great attention-grabbing imagery is much more effective than copy heavy designs. Large images or illustrations are a great way of drawing attention to the site as are the introduction of inventive lighting using LEDs, used increasingly to add a extra sparkle.We can help with any aspect of advertising hoardings from planning, through design and printing, to installation.
We see signage every single day – they’re an essential part of life. Drive down the street and you’ll be confronted with road signs indicating which speed to drive at or directions to the nearest town. In the workplace, you’ll discover health and safety signs littered here, there and everywhere. Pop to town for groceries and you’ll notice that shop signage is plentiful, detailing opening hours plus displays of discounts and deals. In fact, even the infamous golden arches of McDonalds can be considered signage!