We see hoardings every single day. They fade into the background on our morning commute. They serve as the backdrop to our lunch time walks. Steel hoarding panels mask unsightly building works and keep us safe from the construction works going on behind their panels. Consequently, whether made from painted wooden boards or high-quality printed free standing panels, they are an essential part of construction works. In addition, marketers are starting to see the huge advertising potential of these wide-format printed panels. Hoardings have the power to position products infront of viewers in a non-intrusive manner. Consequently, we’re known as the hoarding experts here at Octink.
Whether you’re part of a successful events team or just beginning an event planning career, paying attention to details and getting ahead is key. An event manager who plans and executes a well thought-out plan is going to be more in control and have a better overall event. And yet, you don’t need expensive event management software or years of event planning experience to get ahead! The most successful event planners quickly define the type of event they are charged with planning, get to work on the basics!
Simple backdrop or vibrant advertising space?
We see hoardings everywhere, every day! They frame our morning commute. They are the backdrop to our lunch time walks. Their purpose is to mask unsightly building works and keep the public safe from the building work going on beyond. In short, they’re an essential part of development works.
Top Christmas Window Displays: New York vs London
The power of a well-designed window to draw in custom and set your store apart from your competitors isn’t to be underestimated. It should be part of your short term Christmas visual merchandising campaign. Here are some of the best, going well beyond LED lights and blinds and curtains! With Christmas fast approaching, we’ve identified what we consider to be the crème de la crème of Christmas window displays in London and New York. The likes of department stores such as Harrods, Selfridges, Macy’s and Bloomingdales, in particular, are notorious for their elaborate, outlandish and exciting Christmas retail window displays. Discover our pick of the best and, in the process, gain some inspiration for making your own window display stand out this Christmas.
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With innovation at the heart of everything we do, we are delighted that our Hyperkewl Plus range of cooling products has been recognised by CBRE as one of their Top Ten Great Ideas in 2018.
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The Stephen Lawrence Charitable Trust
Octink is privileged to have helped the Stephen Lawrence Charitable Trust with the creation of London’s latest co-working space for entrepreneurs, start-ups and small businesses.
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Different Types of Exterior Signs
Exterior signage can help businesses and brands that are forever striving to make an immediate, positive and lasting impression on potential customers. Indeed, an initial encounter with a company can be crucial. After all, as the old adage goes, you never get a second chance to make a first impression! Using outdoor signage is a great way to create an amazing first impression, to sum up the ethos of your business whilst telling people they’re in the right place! From bespoke business plaques to shop signs, we’ve done it all!
Today officially marks the start of National Apprenticeship Week 2018. From Monday 5th March through to Friday 9th, employers and apprentices from across England are expected to come together to celebrate the success of apprenticeships. Be it marketing apprenticeships or signage apprenticeships (sounds great, if you ask us) – the intention is clear, to encourage young people to choose apprenticeships as a pathway to a career!
Here at Octink we have unrivalled knowledge of signage – including outdoor signage, advertising hoardings, and building wraps. As an event organiser you already know you have plenty to do. Signage might be relatively low on your to-do list – but it really shouldn’t be! Let’s talk through why, and as an added bonus you’ll learn some great tips and tricks from our events team that will benefit your event hugely! In creating our event signage ideas for 2019, our extensive experience tells us that the standard of signage used to promote your brand or business can significantly impact on your company. The simple fact is that great signage attracts attention!
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The huge site hoardings you see running around new developments present us with a perfect opportunity for demonstrating the power of great large format digital design and print, as long as the hoarding structure is well-prepared and built to last. At Octink we have, over the last 10 years, worked on many of the stand-out retail and residential hoarding schemes created in London, Birmingham, Bristol and Manchester.Octink has developed a hoarding specification which hoarding contractors should aim towards (available upon request). These specifications provide the necessary ingredients for a perfect canvas on which to display a successful advertising campaign. There is however a structural hurdle to overcome before starting a hoarding project. New developments often take place in exposed, and sometimes remote, locations and the resulting implications from wind damage are huge, including structural damage and loss, with possible injuries to members of the public. Periodic maintenance addressing structural integrity, as well as cosmetic appearance, is, therefore, a vital for any company seeking to achieve creative impact in the safest and most responsible way. Sites are expected to run all prospective advertising hoarding details past the temporary works engineer to ensure that the final specification matches the location.Advertising hoardings will potentially be on display for months with thousands of prospective clients passing by and the power of a great hoarding design complementing a scheme is not to be underestimated. It is worth spending time when designing a site hoarding as this is normally the largest piece of marketing material you will produce during a campaign. Your audience will not stand and read a long essay about the site or advert, so short snappy copy broken up with great attention-grabbing imagery is much more effective than copy heavy designs. Large images or illustrations are a great way of drawing attention to the site as are the introduction of inventive lighting using LEDs, used increasingly to add a extra sparkle.We can help with any aspect of advertising hoardings from planning, through design and printing, to installation.